Health Care Research

A new survey conducted by the AP-NORC Center shows that Americans do not think that information about the quality of health care providers is easy to come by, and they lack trust in information sources that tend to produce such indicators. When it comes to what being a quality health care provider means, there is a disconnect between how experts and consumers define it. Most Americans focus on the doctor-patient relationship and interactions in the doctor’s office, with fewer thinking about the effectiveness of treatments or their own health outcomes. Further, individuals report that they value provider quality over cost and are willing to pay more for higher-quality doctors, but when asked directly in the survey, few report having done so.

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 Long-Term Care

The AP-NORC Center, with funding from The SCAN Foundation, is conducting annual surveys of Americans age 40 or older to monitor a series of long-term care issues. This series, which began in 2013, examines the public’s experiences with, and opinions and attitudes about, long-term care in the United States. These studies are generating new data on current and relevant long-term care issues and policies in the nation and among specific populations including Hispanics and Californians. The focus of the 2014 study is to better understand who is providing and receiving care, how caregiving impacts family relationships and personal experience, how people 40 or older use information on long-term care, and which policy measures they think would improve long-term care. Read more.

 Public Affairs Research


The Media Insight Project’s first study examines the personal news cycle and uses an innovative approach to assess how people consume news across topics and platforms. The findings suggest that the conventional wisdom holding that media consumption divides largely along generational or ideological lines is overstated and that some long-held beliefs about people relying on a few primary sources for news are now obsolete. Contrary to the idea that one generation tends to rely on print, another on television, and still another the web, the majority of Americans across generations now combine a mix of sources and technologies to get their news each week. Read more.

About NORC

With its headquarters in Chicago, NORC at the University of Chicago is an independent, objective, non-partisan research organization that provides data and analysis to support people and organizations in making informed decisions on key social issues. Founded in 1941, NORC is one of the foremost social science research firms, working with clients in the public, private, and nonprofit sectors. It is home of the General Social Survey, the long-standing bi-annual survey of American attitudes on an array of topics. Read more.

About the Associated Press

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. On any given day, more than half the world’s population sees news from the AP. Founded in 1846, the AP today is one of the largest and most trusted sources of independent newsgathering. The AP considers itself to be the backbone of the world’s information system, serving thousands of daily newspaper, radio, television, and online customers with coverage in text, photos, graphics, audio and video. Read more.​

About the Center

The Associated Press–NORC Center for Public Affairs Research, supported by its client organizations, carries out rigorous social science research projects with a special focus on critical areas where there is a potential for social impact, including education, health care, race, unemployment and poverty. The Center seeks the greatest possible public awareness of the research results through the unparalleled, combined distribution channels of The Associated Press and NORC. Learn more.