The Intersection of Insight and Journalism


 Public Affairs Research

The Media Insight Project’s first study examines the personal news cycle and uses an innovative approach to assess how people consume news across topics and platforms. The findings suggest that the conventional wisdom holding that media consumption divides largely along generational or ideological lines is overstated and that some long-held beliefs about people relying on a few primary sources for news are now obsolete. Contrary to the idea that one generation tends to rely on print, another on television, and still another the web, the majority of Americans across generations now combine a mix of sources and technologies to get their news each week. Read more.

 Economics, Labor, and Population Studies

A society as large and complex as the United States faces many problems, and the country’s official institutions must prioritize some problems over others. Public opinion pollsters have long tried to inform policymakers and the media about which problems the public sees as most important, and political analysts have also tried to capture this information in order to understand the impact of important issues on political behavior. Capturing the public’s priorities for public policy can be among the most important and informative data that pollsters are able to collect, and news organizations can use this information to help report on whether the actions of official institutions are in step with the wishes of the citizens they serve. Read more.

 The Fellowship


With funding from the Rockefeller Foundation, which has a long-standing commitment to support work on the issue of resilience, the AP-NORC Center for Public Affairs Research will sponsor a 9-month Fellowship in which a journalist will receive special training and a significant opportunity to do high-impact journalism on issues related to economic, psychological, and social resilience.
The Fellowship is designed to provide time to explore community resilience in all its forms. The Fellowship is designed to provide time to explore community resilience in all its forms. Read more.

About NORC

With its headquarters in Chicago, NORC at the University of Chicago is an independent, objective, non-partisan research organization that provides data and analysis to support people and organizations in making informed decisions on key social issues. Founded in 1941, NORC is one of the foremost social science research firms, working with clients in the public, private, and nonprofit sectors. It is home of the General Social Survey, the long-standing bi-annual survey of American attitudes on an array of topics. Read more.

About the Associated Press

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. On any given day, more than half the world’s population sees news from the AP. Founded in 1846, the AP today is one of the largest and most trusted sources of independent newsgathering. The AP considers itself to be the backbone of the world’s information system, serving thousands of daily newspaper, radio, television, and online customers with coverage in text, photos, graphics, audio and video. Read more.​

About the Center

The Associated Press–NORC Center for Public Affairs Research, supported by its client organizations, carries out rigorous social science research projects with a special focus on critical areas where there is a potential for social impact, including education, health care, race, unemployment and poverty. The Center seeks the greatest possible public awareness of the research results through the unparalleled, combined distribution channels of The Associated Press and NORC. Learn more.