The AP-NORC Center Update

​Welcome to the latest edition of The AP-NORC Center Update. Check out the results of several recent projects, including a survey-based experiment about trust in news on social media, a poll of adults 30 and under about the current administration, and a rare poll of Cubans. Topics from the national polls of the general public have ranged from health care to the budget to Americans’ national identity.

Our Latest Reports

The March 2017 AP-NORC Center Poll

There were multiple releases from this poll:

  • Health care is a top issue for most Americans: 50 percent say it is extremely important to them personally and another 36 percent say it is very important. Only 36 percent approve of how President Donald Trump is handling this issue. In comparison, 50 percent of Americans approve of Trump’s handling of the economy, an issue that is cited by a similar proportion of the public as important. Read more
  • Deep partisan divides define Americans’ attitudes toward Trump’s possible ties with Russia. For example, nearly two thirds of Democrats say Trump’s relationship with Russia is important, while just a fifth of Republicans agree. Read more
  • Americans, regardless of party, agree that middle class households have too high a tax burden and the wealthy do not pay their fair share in taxes. Seventy-six percent say tax cuts for middle and low income households would help the economy, while only 22 percent think tax cuts for affluent households would be a boon for the economy. Overall, 54 percent expect tax cuts for businesses to benefit the economy. Read more

The American Identity: Points of Pride, Conflicting Views, and a Distinct Culture


In the wake of President Donald Trump’s executive order in February on immigration and refugees, Americans are supportive of the country’s diversity and generally favorable toward immigration. However, according to a recent poll conducted by The Associated Press-NORC Center for Public Affairs Research, Americans are less favorable toward refugees and illegal immigration, and most express concern about the country losing its national identity. Read more

'Who Shared It?': How Americans Decide What News to Trust on Social Media


The Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, uses a survey-based experiment to investigate how trust in news on social media depends on who shares a story and the news outlet that reports it. It finds that trust is determined less by who creates the news story than by who shares it. Whether readers trust the sharer matters more than who produces the article — or even whether the article is produced by a real news organization or a fictional one. Read more

GenForward February 2017


The latest survey from the Black Youth Project at the University of Chicago with The Associated Press-NORC Center for Public Affairs Research shows that about 70 percent of African American, Asian American, and Latino/a young adults disapprove of Donald Trump’s first days in office while 55 percent of young whites say the same. More than 6 in 10 report he is doing badly in terms of the policies he’s put forward to date, while 2 in 10 give him positive marks. There is growing pessimism among Millennials, as those who believe the country is off on the wrong track rose from 52 percent in December to 63 percent in February. Read more

Other Public Affairs Research from NORC

A Rare Look Inside Cuban Society: A New Survey of Cuban Public Opinion

The Republic of Cuba is one of the United States’ nearest neighbors, but tight restrictions on the movement of information and people over the past 60 years means we know little about Cubans’ opinions about their society. A new survey conducted by NORC at the University of Chicago provides a rare glimpse inside Cuban society to understand its citizens’ daily experiences, their attitudes, and the goals they aspire to for themselves and their country. Read more

Perceptions of Aging during Each Decade of Life after 30

Losing one’s memory, not having financial security and developing health issues are top concerns about aging whether you’re 30 or 60, followed by losing independence and having to move into a nursing home. Maintaining independence is a core need across the decades, according to the West Health Institute/NORC Survey on Aging in America. Read more

Seen and Heard, February 19: "If you're over 55, take this job and love it," featured the Center's finding that half of Americans age 50 to 64 are still working in a discussion of what aging Americans should consider when working later in life.

The Huffington Post, February 28: The daily HuffPollster polling roundup highlighted several key findings from the Center's study of political engagement and attitudes among American teens.

The Washington Post's The Fix, March 6: Chris Cillizza analyzed differences in what Democrats and Republicans see as important to American identity in the post, "The astounding political divide over what it means to be 'American'."

The Associated Press, March 9: The Center's finding that two-thirds of Americans would struggle to cover an unexpected $1,000 expense continues to get attention, this time in an analysis of medical bills in the article, "Ouch: taking the sting out of medical expenses." The article ran in USA Today, among dozens of other outlets nationwide.

The Huffington Post, March 13: The Media Insight Project's finding that trust in the press is at an all-time low was featured in the article, "Donald, Walter and the not terrible, horrible, no good, very bad TV news," which argued for the prevalence of strong TV journalism even while public's trust in the media continues to deteriorate.

The Faces of The AP-NORC Center

ReimerB.jpgBecky Reimer, Research Scientist, has been working with The AP-NORC Center for over four years. At the Center, Becky is responsible for managing public opinion surveys on a variety of topics, including how millennials get news, long-term care in America, and work and retirement. Becky joined NORC in 2010 and has experience managing complex data collection, data manipulation, and data analysis tasks for both small projects and large health surveys such as the National Immunization Survey (NIS) and Medicare Current Beneficiary Survey (MCBS). Prior to NORC, Becky worked at Harvard University, the Center for Survey Research at UMass Boston, and Zagat Survey. She holds a Bachelor’s degree in Psychology from Carleton College, and a Master’s degree in Quantitative Methods in the Social Sciences from Columbia University. Outside of work, Becky enjoys cooking, baking, eating, making art, exploring nature, and traveling.

Recently Released Data Sets

After about six months or so, The AP-NORC Center makes its data sets available to the public. Once released, data sets are available on the individual poll's project page. Polls with recently released data sets are:

The data and documentation are also donated to the polling archive at the Roper Center for Public Opinion at Cornell University.​