The AP-NORC Center develops projects around a
variety of key issues and newsworthy topics with the potential for
social impact. Examples include, but are not limited to education,
health care, race relations, unemployment and poverty, and international
research. With these social, political, and cultural trends in mind,
the AP-NORC Center has executeda number of projects and research
programs.
Long-Term
Care: Perceptions, and Attitudes among Americans 40 or Older
The U.S. population is aging rapidly, with projections
that the population of those over age 65 will nearly double by the time the
last baby boomers reach age 65. In 2000, seniors comprised 12 percent of the
U.S. population. By 2030, that number is expected to rise to 19 percent or 72
million Americans over the age of 65. U.S. Department of Health and Human
Services projections estimate that 70 percent of Americans who reach the age of
65 will need some form of long-term care in their lives for an average of three
years. With the aging population come important social and public policy
questions about preparing for and providing quality long-term care.
America's Lower-Wage Workforce
With a focus on generating new
and actionable data on the lower-wage workforce in America to inform the
national dialogue, the Associated Press-NORC Center for Public Affairs research
conducted a unique two-part study to better understand how lower-wage workers
and employers think about jobs and opportunities for advancing workers’
careers.
Obesity in the United States: Public Perceptions
The Associated Press-NORC Center for Public Affairs Research
conducted a nationally representative household survey with more than 1,000
adults to measure the general public’s opinions about obesity and
obesity-related health issues in the United States. The survey assessed how the
public understands the reasons behind the rising rates of obesity in the U.S.,
the connection between obesity and health issues including diabetes, and the
role of government in addressing obesity. The results provide insight into the
public’s perception of the severity of the obesity problem and their feeling
about where responsibility lies for implementing solutions.

Energy
Issues: How the Public Understands and Acts
The Associated Press-NORC Center for Public Affairs
research, with funding from the Joyce Foundation, conducted a nationally
representative household survey with 1,008 adults to measure the general
public’s opinions, understanding, and awareness of key energy issues in the
United States. The survey is an in-depth look at modern energy problems, and
how Americans are responding.