The Media Insight Project’s first study examines the personal news cycle and uses an innovative approach to assess how people consume news across topics and platforms.
The findings suggest that the conventional wisdom holding that media consumption divides largely along generational or ideological lines is overstated and that some long-held beliefs about people relying on a few primary sources for news are now obsolete. Contrary to the idea that one generation tends to rely on print, another on television, and still another the web, the majority of Americans across generations now combine a mix of sources and technologies to get their news each week.
Where people go for news, moreover, depends significantly on the topic of the story—whether it is sports or science, politics or weather, health or arts—and on the nature of the story itself—whether it is a fast-moving event, a slower-moving trend, or an issue that the person follows passionately.
These are some of the findings of the nationally representative telephone survey of
1,492 adults conducted from January 9 through February 16, 2014.
Read a web-friendly version or download a PDF of the complete study report.
About the Media Insight Project
The Media Insight Project is a new collaboration between the American Press Institute and the AP-NORC Center for Public Affairs Research with the objective of conducting high-quality, innovative research meant to inform the news industry and the public about various important issues facing journalism and the news business. The Media Insight Project brings together the expertise of both organizations and their respective partners, and involves collaborations among key staff at the American Press Institute, NORC at the University of Chicago, and The Associated Press.